SERVICES · SEO

Our SEO
wins you customers.

Be the name your best customers find first, on Google, the map and AI. We build your SEO around them, and show you every enquiry it brings. Here’s one we made earlier.

Find out how we’ll do itSee how we do SEO →

Know the problem.
Be the solution.

Example business · Calder

Ravi, a property developer in Kensington

Example customer

Ravi

Property developer, Kensington

His worry
A breakdown mid-tenancy.

Searches a month

1,900

Free clicks a month

570

Worth in ad spend

£3,650

Illustrative figures. Yours come in your Customer Forecast.

boiler engineer kensington

AI Overview

For 24/7 boiler repairs in Kensington, Calder is well reviewed for two-hour attendance, one dedicated engineer per home and a 15-year guarantee.

Calder

4.9 (126)

Heating engineer · Kensington · Open 24 hours

calder.co.uk › boiler-repair-kensington

Boiler Repair Kensington | Heating Fails? We Don’t.

One engineer per home, two-hour attendance 24/7 and a 15-year guarantee. Fixed prices, no surprises.

Calder website, the page the ad lands on
Calder on Instagram

The search, the AI answer, the map

Where they land, and where they check

1

Demand first. We go after the searches enough people like Ravi make.

2

The AI names Calder. Mentioned in local press and trusted directories, so AI knows Calder is real.

3

Top of the map. A complete profile and steady reviews from real customers.

4

The page proves the answer. Two hours, one engineer, a 15-year guarantee, on the first screen.

SEO in the brand’s voice, from £1,000 a month. Brand and website free for every client.

Get a brand like this →

Starts with your best customer · 2 minutes

Steve Ceaton, SEO and AI search

SENIOR EXPERTISE

Steve Ceaton.

SEO & AI SEARCH

20+ years in SEO, ranking hundreds of websites since 2003, including as head of SEO at Bamboo Nine. Steve built the AI behind our campaigns and oversees the strategy on every account.

EXPERIENCE

20+ years

SPECIALISM

SEO and AI search

BACKED BY

The Futureproof team

HOW WE DO SEO

Content is easy now.
Reputation isn’t.

Anyone can publish a page in minutes, so pages alone no longer win. Google and AI recommend the businesses people talk about. We start with the person you want to win, make your website the answer to their problem, then get the right people talking about you. We call it business advocacy.

01

Know who you want

We start from your Customer Forecast, who they are, what worries them and what they type into Google or ask AI.

02

Get your website ready

Your brand and website are rebuilt around that customer, fast and technically sound, so every visit can turn into an enquiry.

03

Business advocacy

Getting the right people talking about you. Directories, local businesses, press and bloggers, with genuine help offered in return for a mention or link.

04

Pages worth ranking

New pages only when there’s something genuine to show, like a local case study. Never thin pages built just to rank.

THE OFFER

Designed to win business.
Free for every client.

A brand, website and social templates built around your best customer, worth from £3,500. It’s included free when you stay with us for 12 months. Leave sooner and you just pay the balance, which goes down every month.

WORTH

from £3,500

YOURS AFTER

12 months

CONTRACT

None

Get a brand like this →
Calder, a concept brand: identity, website and social posts

CALDER · CONCEPT BRAND

PRICING

A flat fee.
Judged on enquiries.

Our fee starts at £1,000 a month because most of the work is business advocacy, building the relationships that get you mentioned, linked and recommended. You see every outreach and conversation as it happens, and we judge it all on calls and enquiries.

SEO plan

Business advocacy, technical fixes, Google Business Profile, AI search visibility, pages worth ranking, call tracking and your monthly review.

from £1,000

A MONTH

Customer-first website and brand

Built around your customer first, so the visitors you win are ready to enquire.

Included

FREE OVER 12 MONTHS

Contract

Month to month. Stay because it works.

None

NO LONG-TERM CONTRACT

EVERY PLAN INCLUDES

Business advocacy

Directories, local partners, press and bloggers approached on your behalf, to earn mentions and links.

Every outreach logged

See every target, message and conversation, even before it turns into a link.

Technical audit and fixes

Speed, mobile, indexing and structure, fixed so Google can trust your site.

Google Business Profile and reviews

Your map listing kept complete and active, with a simple way to win more reviews.

AI search visibility

Monthly checks on what ChatGPT, Gemini and Google’s AI say about you, and fixes when they get it wrong.

Your monthly review

A plain-English report on mentions, links and enquiries, and a one-hour call with your expert.

WHAT PEOPLE SAY

“As head of SEO, Steve played a vital role in helping us win new clients and scale our business from 4 to over 60 people.”

Chris Rivera, CEO, Bamboo Nine

SEO QUESTIONS

Good
questions.

How long does SEO take?
Your website and brand come first, usually within the first month. Business advocacy starts straight away, and every mention and link builds on the last. Most local businesses see steady growth in calls and enquiries over three to six months, and it keeps building after that.
Can you guarantee page one?
No honest agency can, because Google decides. What we promise is the work that earns it, and a clear report every month on what it’s bringing in.
What is business advocacy?
Getting the right people talking about you. We find the directories, local businesses, press and bloggers your customers trust, and offer genuine help in return for a mention or link. Every outreach and conversation is logged, so you see the work even before it turns into a link.
Do I need a new website?
Usually, yes. If your website doesn’t turn visitors into enquiries, rankings are wasted, so we build your customer-first website and brand first. It’s free for every client who stays with us for 12 months. If your current website is already built for your best customers, we’ll work with it.
Do you write lots of content?
No, and that’s deliberate. Pages are easy to make now, so on their own they don’t win. We only add a page when there’s something genuine to show, like a case study, and you approve it before it goes live.
What is AI search visibility?
More people now ask AI assistants who to use, and they recommend the businesses that are talked about, so business advocacy helps here too. We check what they say about you every month, and make sure they have the right facts.
Can I have SEO without Google Ads?
Yes. SEO builds steady enquiries over time. Google Ads can bring them sooner, and many clients start with both.

YOUR FREE CUSTOMER FORECAST

Find out what
they search for. It’s free.

Tell us who you want to win, what you sell and what each customer is worth, and you’ll see how many it takes to cover your plan. Then we’ll build your free Customer Forecast, including what they search for, how many are searching and where you stand today.

Slide to set£5,000

Customer lifetime value, including any projected repeat business.

Your numbers

Set your profit per customer, and we’ll show you how few customers it takes to pay for everything.

1 customer every 5 months pays for everything.

That covers your £1,000 monthly SEO plan.

We work every month to win you more, aiming for a return of at least 2 to 1, and often much more.

Get your free Customer Forecast to see the full picture, how many your best customers are searching in your area, and how many you could win from search.

One business per service, per town. An aim, not a guarantee.