This policy explains what cookies are, which ones futureproofuk.com (the "Site") uses, and how you can control them. It sits alongside our Privacy Policy, which explains how we handle your personal information. Futureproof Digital Marketing Ltd is the company behind this Site.
What Cookies Are
Cookies are small text files that a website saves on your phone, tablet or computer. They help a site work, remember what you did on it, and show its owner how people use it. Similar tools, such as tracking pixels and local storage, do the same job. We use the word cookies for all of them here.
Cookies We Use
Strictly Necessary Cookies
These keep the Site working, for example by remembering your cookie choices and keeping forms secure. They don't need your consent, and you can't switch them off on our Site.
Analytics Cookies
These show us how people find and use the Site, so we can fix what puts visitors off. We use:
- Google Analytics. Counts visits, shows which pages people view and where visitors came from. The information is combined, so it doesn't tell us who you are.
- Microsoft Clarity. Shows us how people move around a page through heatmaps and session replays, so we can see where they get stuck. Clarity may use first and third-party cookies.
Advertising Cookies
If you came to us through an advert, Microsoft Advertising and Google may use cookies to tell us which advert led to your visit. We use this to see what is worth paying for, and to stop spending on what isn't.
Your Choices
Apart from strictly necessary cookies, we only set cookies when you agree. You can change your mind at any time. Here is how:
- Our cookie banner. Accept or decline analytics and advertising cookies when you first visit. Clear your cookies and the banner will ask you again.
- Your browser. Most browsers let you block or delete cookies in their settings. Blocking all cookies may stop parts of some websites working.
- Opt-out tools. Google offers a browser add-on to turn off Google Analytics. Microsoft explains how to manage Clarity and advertising data in its privacy statement.
Third Parties
Cookies set by Google and Microsoft are controlled by those companies. Their own privacy policies explain what they collect and how long they keep it. We don't sell your information to anyone.
Changes to This Policy
If we change the cookies we use, we will update this page and the date at the top.
Contact Us
If you have any questions about cookies on our Site, please contact us at:
- Email: legal@futureproofuk.com
- Address: 124 City Road, London, EC1V 2NX