Trends change.
People don’t.

We’ve spent two years building our own AI to profile your customers, then assist in designing and building your brand to earn their trust and their business.

01 / 02Growing families · 30–45 → Fenwick & Vale

OUR MARKETING AI

Designed for customers.
Built to win their business.

Our marketing AI identifies what your customers want, then helps build your brand, website and social media to win their business. Our experts perfect every detail before it goes live.

01 / 02
Claire, the concept customer for Alder & Weft
MOST VALUABLE CUSTOMER HOUSE-PROUD HOMEOWNERS · 30–50 WORRIED ABOUT · THE WRONG FABRIC

THE CUSTOMER · CLAIRE

House-proud homeowners.

Claire has just finished renovating. The curtains are the last thing to buy, and the most expensive to get wrong.

WHAT SHE WANTS

A finished room that feels like hers

WHAT WORRIES HER

“What if the colour looks different at home?”

“What if I measure it wrong?”

“Are they as nice as they look in the photos?”

Alder & Weft concept website, desktop and mobile

THE WEBSITE · FOR CUSTOMERS LIKE CLAIRE

Every worry, answered.

COLOUR →

Five free samples, posted tomorrow

MEASURING →

One fitter measures, makes and fits

REVIEWS →

Reviews saying they look better in real life

OUR STORY

Why Futureproof exists.

Everyone’s shouting
about AI.
We use it to listen.

Long before the internet, business was done face to face. People bought from friends and neighbours. You won work by understanding what people needed and what worried them. It was easier then, because everyone knew each other.

Online, that personal touch gets lost.
We’re bringing it back.

Our AI listens at scale, to what your customers search for, ask and say in reviews. It also designs and builds your brand, website and marketing faster than ever, saving you time and money.

We spend that time on the one thing AI can’t do. Getting to know you, and the people you serve.

When people feel known, they trust. Whatever comes along next, they stick with the people they trust.

That’s what it means to be futureproof.

Trends change.
People don’t.

Steve Ceaton

Steve Ceaton
Founder, Futureproof

How it works.

01

WEEKS 1–2

Listen

First, we sit down with you and your team. Together we build a clear picture of your customers, what they want and what worries them. Nothing moves forward until you’re happy.

YOU GET

02

WEEKS 3–6

Design

Next, we design your brand, website and social media around those customers. Every word and image is made to speak to them, so you’re ready to win customers from day one.

YOU GET

Your new website and brand kit

03

FROM WEEK 6

Attract

Then we find where your customers are looking and make sure they find you. We’ll show you where to advertise, how much to spend and what will work best, so the right customers come to you.

YOU GET

Your Growth Plan

↻

EVERY MONTH

Refine

Marketing doesn't stand still. We don’t build it and walk away. Every month we check what’s working and improve what isn’t, so your results keep getting better and better over time.

YOU GET

Your monthly review

A team of experts,
working for you.

One marketer can manage a full campaign, because we have extensive experience behind us. No novices, just senior agency-level experience focused on growing your business.

DRESSED UP FOR HALLOWEEN. HOVER OR TAP A PHOTO TO SEE THE REAL US.

Steve Ceaton, founder · aiSteve Ceaton, founder · ai, usual photo

Steve Ceaton

AI SPECIALIST

20+ years in SEO and organic marketing. Built the AI behind our campaigns, and oversees strategy on every account.

Zak Pashen, paid mediaZak Pashen, paid media, usual photo

Zak Pashen

PAID SEARCH & AI

13+ years in paid search, and the original Google protégé. Specialises in campaigns that run efficiently and keep costs down.

Syl R. Martin, growth marketingSyl R. Martin, growth marketing, usual photo

Syl R. Martin

GROWTH MARKETING

15+ years in psychology-led marketing. Studies trends, and turns what customers feel into the words and offers that win them.

Gurjeet Padam, concept designerGurjeet Padam, concept designer, usual photo

Gurjeet Padam

CONCEPT DESIGN

20+ years in creative conceptual design. Specialises in creating brands and campaigns across all formats that win new business.

Donna Legg, business developmentDonna Legg, business development, usual photo

Donna Legg

BUSINESS DEVELOPMENT

25+ years in business development. Knows what it takes to build a successful business, and keep it growing.

WHAT PEOPLE SAY

“As head of SEO, Steve played a vital role in helping us win new clients and scale our business from 4 to over 60 people.”

Chris Rivera, CEO, Bamboo Nine - Digital Marketing Agency in Brighton

MONTHLY MARKETING PARTNERSHIP

Join us from
£1,000 a month.

Most clients start with branding, website and Google Ads, which is the quickest route to new customers. When you’re ready, we can add social, AI search and more channels for a full-service campaign.

  • Your website and social branding kit
  • A fast WordPress website you can edit yourself
  • One expert running your campaign
  • A monthly review call and performance report
  • You own your website and accounts
  • Exclusivity per service and location

Ad budgets are paid separately, straight to Google and Meta.

YOUR FREE CUSTOMER PROFILE

Who is your most
valuable customer?

Tell us who you're targeting, and we'll show you how many new customers will cover your expenses. After that, every win is profit. We aim to return at least £2 for every £1 you invest.

Slide to set£5,000

Customer lifetime value, including any projected repeat business.

Your numbers

Set your profit per customer, and we’ll show you how few customers it takes to pay for everything.

1 customer every 2 months pays for everything.

That covers your £1,000 monthly plan and £1,500 a month in ads.

We work every month to win you more, aiming for a return of at least 2 to 1, and often much more.

Get your free Customer Profile to see the full picture, how many your best customers are searching in your area, and what it should cost to win each one.

One business per service, per town. Ad budgets are paid straight to Google and can be set to suit you. An aim, not a guarantee.

YOUR QUESTIONS

We all
have
questions.

Is there a contract?
No long-term contract. Your plan runs month to month. Your new website is included free when you stay with us for 12 months. If you leave sooner, you just pay the balance, which goes down every month you’re with us.
How much do I need to spend on ads?
We recommend a budget based on what your customers search for, and you’ll see it in your Customer Profile. Most clients start from around £1,500 a month, paid straight to Google or Meta.
How much of my time will it take?
Not much. We start with a one-hour call with you, plus short chats with anyone on your team who knows your customers well. We’ll ask for your input at key moments, like approving designs before we build. After that, there’s a one-hour call each month to show you what we’ve done and how it’s performing.
What happens to my current website?
We design a new website and brand kit around what your customers want, move your content across and handle the switch. Your old site is safely backed up. If you ever leave, you can have it back, or keep the new one by settling the balance.
What happens to my data?
We work from your business information, not your customers’ personal details. It’s kept securely in our own platform, used only to run your marketing, and never sold. We follow UK GDPR and your sector’s rules.
Will you work with my competitors?
No. Once you join, we won’t run campaigns for anyone else offering your main service in your town. Our regional partners get that protection across their whole region.