Digital marketing for small businesses
SEO & Organic Search
Digital marketing for small businesses
SEO & Organic Search
How our SEO campaigns work
Having worked in SEO since 2003, I can safely say that SEO is an ever evolving process. It used to involve looking for loopholes and shortcuts, and probably still does in some sectors, but really, Google won that war years ago. If we follow Google's advice and concentrate on creating helpful content for the user, then over time we'll grow organically. Which fits in perfectly with a Futureproof SEO strategy.
Pricing
Our plans
FOUNDATIONAL
Foundational
- ✓Keyword Research and Content Planning
- ✓SEO Landscape Analysis
- ✓SEO Tracking Setup
- ✓Content Creation
- ✓Monthly Report & Review
PROFESSIONAL
Professional
- ✓Everything in Foundational
- ✓Business Advocacy
- ✓Monthly video call
EXPERT
Bespoke
- ✓Flexible workflow
- ✓Custom integrations
- ✓Bespoke support
We can build and update your site far faster than a traditional agency, which keeps your costs down.
What is SEO?
Search engine optimisation (SEO) is the art of making your website more visible on search engines like Google. It's about getting your site in front of the right people when they search for services or products like yours. SEO when done well can lead to higher visibility, more traffic, and ultimately, more customers.
SEO isn't just about keywords and rankings. It starts with creating content that truly helps your audience. Google's updates, like the Helpful Content update, stress the importance of prioritising value for users. It's about engaging and informing rather than gaming the system. This focus ensures that users find what they need when they search.
At Futureproof Digital Marketing, our SEO campaigns go beyond mere keyword position tracking. Our 'path to optimisation' strategy involves on-page optimisation and business advocacy.
We believe in building genuine connections that your brand's visibility and authority. This approach ensures that your content reaches the right audience and converts them into customers.
Google's 'Helpful Content' algorithm?
Google continues to push updates like the Helpful Content update and Spam updates, emphasising the need to create content for people, not just search engines. This means focusing on providing value to your audience rather than trying to game the system. Google encourages content that engages and informs, ensuring users find what they need.
Business Advocacy
Building authority for your domain is crucial for SEO and involves securing links from reputable sites. To do this ethically means understanding the reputable sites and building relationships with publishers. We call this business advocacy, because we are advocating for your business. Google also considers the people behind your website (E-E-A-T), so showcasing your experts and building their profile helps in the Google landscape. This approach not only strengthens authority but also your ranking positions.
What is E-E-A-T?
Expertise, Experience, Authority, and Trustworthiness (E-E-A-T) are key factors in Google's ranking algorithms. It's not just about the pages, it's about the people behind them. Demonstrating expertise and trustworthiness is essential, and adding schema helps ensure experts are recognised by search engines.
Do we provide link building?
Link building remains a significant aspect of SEO, but can cause penalties when done improperly. At Futureproof, we offer a service called 'Business Advocacy', which includes link building. This involves your digital marketer advocating for your brand and networking to gain a link, feature or mention on another website. It includes outreach, analysis, and building relationships with other publishers within the industry. This moves away from the low value, automated link building approach, and puts human relationships at the forefront.
Quick Wins with SEO
Sometimes, the quickest way to see results is by addressing the basics. If your website has been around for a while, fixing technical errors and optimising on-page elements can lead to immediate improvements in ranking. It's like giving your site a tune-up.
For more competitive keywords, it takes time to build authority. But remember, consistency is key. Regular updates and a steady strategy can significantly enhance your site's performance over time.
An SEO campaign is more than just a short-term It's a solid investment in your brand's future. By focusing on both quick wins and long-term strategies, you can ensure your brand stays visible and competitive.
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Putting customers first.
In a world of AI it's easy to forget about people. AI helps us serve people better, not create content quicker. The entire landscape has changed and will continue to change, but if you remain laser focused on your customer, your business will be Futureproof.
Introduction Offer
We are offering up to a 100% discount for new clients on their first month. Add your details below and we will be in touch.