SEO Agency – London, Brighton, UK

Although Google currently owns over 90% of the search market, SEO isn’t just about Google, it’s about understanding how search algorithms work. Almost all digital platforms have a search engine and SEO is the process of understanding the algorithm and ensuring your website, brand or product is delivered among the top results of a search. To be effective at SEO on Google means having a deep understanding of the Google algorithm. This is a deep subject, but one we’ll be covering on this website, and of course, we’re happy to discuss further, just drop us a line.

It’s an age old question in SEO, ‘how much does it cost to be number one on Google’. And it has an age old answer, ‘it’s impossible to say’. If I were to give a quick answer, it would be, it’s not cheap. To be number one on Google in the organic results requires a great website, highly engaging content and a clearly defined audience. How much content you need is determined by how much content your competitors have. This is why we need to analyse your competitors, your landscape, your audience and your keywords to determine which strategy will provide the quickest return on investment.

This is another question asked by almost every business that is considering SEO. Again, it has no clear answer. I would say you need to invest for a minimum of 6 months to gain any kind of traction organically. After 6 months you should start seeing the potential in a long term investment, but it could take 12 months or more before you start making a genuine profit.

If you are serious about growing your business then SEO is essential. Pretty much everyone uses Google to search for products and services and if you want to be seen as credible, then you need to be visible. On top of this, the landscape is constantly changing. AI is now built into smartphones and search engines and more people are asking AI for recommendations than ever before. If you want AI to recommend your business, then you will need an SEO expert on your side.