Hi Michael,
I've spent 20 years generating leads through digital marketing, but I started out as a decorator, so I know the construction industry from both sides.
The first website I built was for my own decorating business, and It generated so many leads, I couldn't handle it. That was in 2003, and not long after, I went into digital marketing full time.
That led to a career that culminated with a role at a multi-million pound agency in Brighton, where I spent 8 years as Head of SEO and Organic Media.
Why did I leave a safe, high-income job?
Because I could see AI was changing the industry, and a big agency can't adapt fast enough. That's not a criticism, it's structural and a skilled marketer with AI can provide a more efficient service than anyone.
So I left the agency and spent the last two years building a completely new way of working.
So rather than tell you what I could do, I've gone ahead and shown you.
I've built the foundations
1) Brand Guide
2) Website
YOUR MISSION STATEMENT
Over 20 years iof success in digital marketing
I worked with Steve for 3 years and in that time Macylnn has grown exponentially. I can highly recommend.
Steve was my head of SEO for 8 years and built our department.
It was a pleasure working with Steve, he massively helped our online visibility.
Every successful digital marketing campaign is built on three things.
1
Engaging Content
Regular content built around the keywords, hashtags and trends your customers actually follow — made to be found and to stir engagement.
2
Outreach/Advocacy
A real person building links, mentions, relationships and partnerships to get your business more visibility. This is the human work that AI can't do.
3
Data Analysis
Regular data analysis to see what works, what doesn't, what trends or patterns are forming.