Privacy Policy

Last updated: January 7, 2025

This Privacy Policy describes how Futureproof Digital Marketing (“we,” “us,” or “our”) collects, uses, and discloses your information when you use our website futureproof.uk.com (the “Site”).

Information We Collect

Information You Provide to Us

We collect information that you voluntarily provide to us when you:

• Contact us through our website
• Subscribe to our newsletter
• Request a quote or consultation
• Fill out any forms on our website

This information may include:

• Name and contact details
• Company information
• Communication preferences
• Any other information you choose to provide

Information We Automatically Collect

When you visit our Site, we automatically collect certain information, including:

• IP address
• Browser type and version
• Operating system
• Time and date of visits
• Pages viewed
• Time spent on pages
• Referral sources
• Navigation paths
• Device information

Microsoft Clarity

We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioural metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimisation, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.

How We Use Your Information

We use the information we collect to:

• Provide and maintain our services
• Respond to your inquiries and requests
• Send you marketing communications (with your consent)
• Analyse and improve our website performance
• Protect against fraud and unauthorised access
• Comply with legal obligations

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our Site and hold certain information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent.

Third-Party Services

We may use third-party service providers to:

• Host our website
• Analyse our website traffic
• Process payments
• Send newsletters
• Manage customer relationships

These providers have access to your information only to perform these tasks and are obligated not to disclose or use it for any other purpose.

Data Security

We implement appropriate security measures to protect your personal information. However, no method of transmission over the Internet or electronic storage is 100% secure.

Your Rights

You have the right to:

• Access your personal data
• Correct inaccurate data
• Request deletion of your data
• Object to our use of your data
• Request data portability
• Withdraw consent at any time

Children’s Privacy

Our Site is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Last updated” date.

Contact Us

If you have any questions about this Privacy Policy, please contact us at:

• Email: legal@futureproof.uk.com
• Address: 124 City Road, London, EC1V 2NX
• Phone: TBC

International Data Transfers

If you are accessing our Site from outside the United Kingdom, your information may be transferred to, stored, and processed in the UK and other countries where our servers are located.

Legal Basis for Processing Personal Data

We process your personal data under the following legal bases:

• Consent
• Contract fulfillment
• Legal obligations
• Legitimate business interests

This policy is compliant with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.