SEO Consultants & Services – London, Brighton, UK

Our mission

Futureproof Digital Marketing exists to bring a fresh, agile approach to marketing. We’re a team of dedicated experts who combine industry-leading expertise with personalised attention to help brands thrive in a fast-changing digital world.

Don’t spend money on marketing until you know your website is optimised

In the world of digital marketing, your website is your most valuable asset. But even the most beautifully designed website can fail to perform if it isn’t properly optimised. Website optimisation is more than just improving site speed or tweaking a few keywords, it’s about ensuring that every aspect of your site is technically sound, user-friendly, and aligned with Google’s best practices.

We take a comprehensive approach to website optimisation, covering technical SEO, UX (User Experience) audits, content analysis, and on-page SEO. Our goal is to identify and fix any issues that hinder your rankings, ensuring your website is fully optimised to drive traffic, conversions, and long-term growth.

What Is website optimisation?

Website optimisation is the process of improving your website’s performance, usability, and search engine visibility. It involves making sure your site is:

• Technically sound (no crawl errors or broken links)
• User-friendly (easy to navigate and mobile-responsive)
• Content-secure (aligned with Google’s ‘Helpful Content‘ guidelines)
• SEO-optimised (structured to rank well for relevant keywords)

By addressing these areas, website optimisation ensures that your site can:

• Be easily crawled and indexed by search engines
• Provide a seamless user experience
• Deliver valuable, relevant content to users
• Achieve higher search rankings and better conversions

Our website optimisation process:

We take a holistic approach to website optimisation, ensuring every part of your website is performing at its best. Here’s how we do it:

Technical SEO Audit – fixing errors that hurt your rankings

The foundation of any optimisation strategy is ensuring your website is technically sound. Our technical SEO audit identifies any errors or issues that might be preventing search engines from properly crawling and indexing your site.

We check for:

• Crawlability issues (Are search engines able to crawl your site without issues?)
• Broken links (Are there 404 errors or broken internal links?)
• Site speed (Is your website fast enough for both users and Google?)
• Mobile-friendliness (Is your site fully optimised for mobile devices?)
• XML sitemap and robots.txt files (Are these set up correctly?)

By resolving these technical issues, we ensure your site is search-engine friendly, improving your chances of ranking higher in search results.

UX Audit: Is your website user-friendly?

A great user experience (UX) isn’t just nice to have, it’s essential for SEO. Google prioritises websites that provide a seamless experience for users, and a poor UX can result in high bounce rates and lower rankings.

Our UX audit focuses on:

• Site navigation (Is your site easy to navigate?)
• Mobile responsiveness (Is your site fully optimised for mobile devices?)
• Call-to-action (CTA) placements (Are your CTAs clear and compelling?)

We provide practical recommendations to improve your website’s usability and engagement metrics, which in turn helps boost your SEO performance.

Content Audit: aligning your content with Google’s best practices

It’s often easy for websites to have pages of content that are outdated and not helpful. Since Google’s Helpful Content update in 2022, this type of content can now have a major impact on ranking positions.

A content audit ensures your website’s content is valuable, relevant, and aligned with user intent. We evaluate:

• Content quality (Is your content detailed, relevant, and accurate?)
• Keyword optimisation (Are you targeting the right keywords?)
• Content gaps (Are there important topics you’re missing?)
• Internal linking (Are you linking to relevant pages to improve crawlability?)

Based on our findings, we’ll recommend content updates or new content that will help boost your authority, improve user engagement, and drive more organic traffic.

On-Page SEO Analysis: maximising your chances of ranking

On-page SEO refers to the optimisation of individual pages to improve their search visibility. We conduct a detailed on-page SEO analysis to ensure each page is fully optimised for both users and search engines.

Our on-page analysis covers:

• Meta titles and descriptions (Are they optimised for keywords and click-through rates?)
• Heading structure (Is your content structured for readability and SEO?)
• Image optimisation (Are your images properly optimised for speed and SEO?)
• Schema markup (Are you using structured data to help search engines understand your content?)

By optimising these on-page elements, we ensure your site is maximising its ranking potential for target keywords.

Why website optimisation Is essential:

If you’re spending money on marketing with the aim of driving visitors to your website, then it’s essential that your website is technically sound and user friendly, otherwise you’re just wasting money. Website optimisation is about ensuring your website is positioned for long-term success.

Optimisation Focus	SEO Impact	User Experience Impact
Technical SEO	Ensures search engines can crawl and index your site	Improves site speed and performance
UX (User Experience)	Reduces bounce rates and improves engagement	Provides a seamless experience for users
Content Optimisation	Aligns with Google’s guidelines	Delivers valuable content that meets user intent
On-Page SEO	Boosts rankings for target keywords	Improves click-through rates and conversions

Our website optimisation services include:

Service	What It Covers	Outcome
Technical SEO Audit	Crawlability, site speed, mobile-friendliness	Discovers errors that hurt rankings
UX Audit	Navigation, mobile responsiveness, CTAs	Insights into Improving user engagement and bounce rates
Content Audit	Quality, keyword optimisation, content gaps	Aligns your content with Google’s best practices
On-Page SEO Analysis	Meta tags, headings, internal linking, schema	Maximises ranking potential for target keywords

Let’s get started

Our website optimisation service ensures your site is technically sound, user-friendly, and SEO-ready. It is one of the fundamentals you need before embarking on any SEO or digital marketing campaign.

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