SEO Consultants & Services – London, Brighton, UK

Our mission

Futureproof Digital Marketing exists to bring a fresh, agile approach to marketing. We’re a team of dedicated experts who combine industry-leading expertise with personalised attention to help brands thrive in a fast-changing digital world.

Technical SEO is a key part of any SEO campaign

Before investing money in content and outreach you need to ensure the foundations of your website are solid. This means there should be no technical issues and your website should have everything in place to be search engine crawlable, fast loading and user friendly. All of these factors come under the umbrella of technical SEO.

Technical SEO is the behind-the-scenes optimisation that ensures your website is fast, error-free, and fully accessible to search engines. It’s the difference between a website that gets found and converts and one that struggles to be visible.

Technical SEO services cover:

• Speed optimisation — because slow sites lose visitors fast.
• Mobile usability fixes — because Google prioritises mobile-friendly sites.
• Crawl error resolutions — so search engines can index your pages properly.
• Structured data implementation — to enhance your visibility in search results.
• Security enhancements — because HTTPS is a key ranking factor.

Our technical SEO process

Ensuring your website performs on Google and converts visitors into customers, you need technical SEO on day one, and constant ongoing maintenance. Unlike other agencies, we don’t just tick boxes. We solve problems that actually move the needle for your rankings and performance. This includes:

Comprehensive Technical Audit

We start by conducting an initial audit of your website’s technical health. We use industry-leading tools such as SEMrush and Screaming Frog, as well as tools we’ve developed ourselves, to identify hidden issues like slow loading times, crawl errors, and duplicate content. We’ll deliver a clear, actionable report showing what’s wrong and what needs fixing.

Custom Technical SEO Strategy

Based on our audit, we’ll create a tailored technical SEO plan designed to fix your site’s issues and improve its performance. We prioritise the fixes that will have the biggest impact on your rankings. These can include crawlability errors, broken links, Page Experience issues and more.

Implementation by Experts

Our team is made up of senior SEO specialists with years of hands-on experience. We implement the changes with precision to ensure everything is done right the first time.

Ongoing Monitoring and Maintenance

SEO isn’t a one-time fix. When running a campaign, we’ll continuously monitor your website to catch new issues before they harm your rankings.

Most common technical SEO issues:

Crawlability Issues

These issues prevent search engines from accessing and indexing your website’s pages. Read more about Google crawlability here.

• Blocked by robots.txt – Pages unintentionally blocked from being crawled.
• Noindex tags – Pages with noindex tags that should be indexed.
• Crawl errors (404, 500, etc.) – Broken pages or server errors that stop search engines from accessing content.
• XML sitemap errors – Missing, incomplete, or incorrectly formatted XML sitemaps.
• Orphan pages – Pages that are not linked from any other page on your website.
• Redirect chains and loops – Multiple redirects that slow down crawling and confuse search engines.

Page Speed and Performance

Page speed is a direct ranking factor and a major user experience consideration. Read more about Google’s guidelines on page speed here.

• Slow server response time – Takes too long for the server to respond to requests.
• Large images – Unoptimised images slowing down load times.
• Render-blocking resources – JavaScript and CSS that delay page rendering.
• Lack of caching – Not using browser caching to improve load speeds.
• Too many HTTP requests – Excessive requests that slow down the loading process.
• Core Web Vitals issues – Problems with metrics like Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS).

Mobile Usability Issues

Google uses mobile-first indexing, so your site must be mobile-friendly. Read more about Google’s stance on mobile-friendliness here.

• Non-responsive design – Website not optimised for different screen sizes.
• Touch elements too close together – Buttons or links that are difficult to tap on mobile.
• Content wider than screen – Pages that require horizontal scrolling.
• Viewport not set – Missing viewport meta tags that control how a page is displayed on mobile devices.

HTTPS and Security Issues

Google prioritises secure websites and HTTPS has been a ranking factor since 2014.

• Mixed content – HTTP resources (like images) loaded on an HTTPS page.
• Missing HTTPS – Website not using a secure HTTPS connection.
• Expired SSL certificates – Security certificates that are out of date.
• HTTP to HTTPS redirects – Incorrect or missing redirects from HTTP to HTTPS.

Structured Data and Schema Markup Issues

Structured data helps search engines better understand your content. Google uses structure data in multiple ways that can enhance your website’s visibility in search results.

• Missing structured data – No schema markup implemented on important pages.
• Errors in structured data – Incorrect or incomplete schema tags.
• Unsupported schema types – Using outdated or unrecognised schema types.
• Breadcrumb errors – Issues with breadcrumb structured data.

Duplicate Content

Duplicate content confuses search engines and can lead to cannibalisation issues. In 2008 Google introduced penalties for duplicate content and it has been a major factor of SEO ever since.

• Duplicate meta tags – Same meta titles and descriptions on multiple pages.
• URL parameter issues – Different URLs showing the same content due to tracking or sorting parameters.
• WWW vs. non-WWW versions – Both www and non-www versions of a site being accessible.
• HTTP vs. HTTPS versions – Both HTTP and HTTPS versions being live without redirects.
• Paginated content issues – Incorrect handling of paginated pages.

Indexing Issues

If search engines can’t index your pages, they won’t appear in search results.

• Pages excluded in the index – Pages that are intentionally or unintentionally excluded from Google’s index.
• Canonical tag issues – Missing, incorrect, or conflicting canonical tags.
• Soft 404 errors – Pages that return a 200 status code but show a “not found” message.
• Duplicate indexed pages – Duplicate pages appearing in Google’s index.

URL and Site Structure Issues

A clear and logical site structure improves crawlability and user experience.

• Poor URL structure – Long, messy, or unintelligible URLs.
• Broken internal links – Links to pages that no longer exist.
• Deep page depth – Important pages that take too many clicks to reach.
• Flat site structure – All pages being too close to the homepage, causing confusion for search engines.
• Breadcrumb navigation issues – Missing or incorrect breadcrumbs.

Metadata Issues

Metadata plays a crucial role in on-page SEO.

• Missing meta titles and descriptions – Pages with no meta information.
• Duplicate meta titles and descriptions – Same metadata across multiple pages.
• Titles that are too long or too short – Titles not adhering to best practices.
• Missing or duplicate H1 tags – Important for content structure and SEO.

Image Optimisation Issues

Images are essential for user experience but can hurt performance if not optimised.

• Missing alt text – Important for accessibility and SEO.
• Large image file sizes – Slowing down the site’s load time.
• Non-descriptive filenames – Image files with generic names like “image1.jpg.”
• Unoptimised image formats – Not using next-gen formats like WebP.

Redirect Issues

Redirects help manage link equity, but they need to be set up correctly.

• Broken redirects – Redirects that lead to 404 errors.
• Redirect chains – Multiple redirects between the original URL and the destination.
• Temporary 302 redirects instead of 301 – Incorrect use of temporary redirects where a permanent one is needed.

Internal Linking Issues

Internal links help distribute link equity and improve crawlability.

• Missing internal links – Pages without any internal links pointing to them.
• Broken internal links – Links that lead to error pages.
• Too many links on a page – Pages overloaded with internal links.

Content and HTML Issues

Issues that affect how search engines read and interpret your site’s content.

• Thin content – Pages with little to no valuable content.
• Missing headings (H1, H2, etc.) – Poor content structure due to missing headings.
• Excessive use of JavaScript – Heavy JavaScript can slow down page rendering.
• Iframe content – Content embedded through iframes that search engines may struggle to index.

International SEO Issues

For sites targeting multiple languages or regions.

• Incorrect hreflang tags – Tags that point to the wrong language versions.
• Missing hreflang tags – No language or region-specific tags in place.
• Regional duplicate content – Similar content across different versions of the site.

Core Web Vitals Issues

Google’s Core Web Vitals are part of the Page Experience algorithm and are essential for user experience and rankings.

• Largest Contentful Paint (LCP) – How quickly the largest content element loads.
• First Input Delay (FID) – How quickly a page responds to user interaction.
• Cumulative Layout Shift (CLS) – How stable a page is as it loads (i.e., avoiding layout shifts).

Choose Futureproof for your technical SEO

Every day your website struggles with technical problems is a day you’re losing potential traffic, leads, and sales. Fixing these hidden barriers isn’t just about rankings, it’s about delivering a fast, seamless experience to your users.

We can help identify what’s slowing you down and fix it. Book your free technical SEO consultation today, and start seeing real, measurable improvements

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