SEO Consultants & Services – London, Brighton, UK

Our mission

Futureproof Digital Marketing exists to bring a fresh, agile approach to marketing. We’re a team of dedicated experts who combine industry-leading expertise with personalised attention to help brands thrive in a fast-changing digital world.

Competitor analysis is an essential part of any digital marketing or SEO strategy

In the digital landscape, your competitors aren’t just businesses offering similar products or services, they’re also the websites ranking ahead of you on Google. If you’re serious about achieving top search rankings and dominating your industry online, competitor analysis isn’t optional, it’s essential.

Our competitor analysis dives into the SEO and digital marketing strategies of the websites ranking on page 1 of Google for your target keywords. We identify what they’re doing right and where their weaknesses lie, giving you a clear roadmap to outrank and outperform them.

What Is competitor analysis?

Competitor analysis is the process of identifying and evaluating the strengths and weaknesses of your competitors’ digital presence. In SEO, this means analysing the websites that are ranking higher than yours for relevant keywords.

Our competitor analysis covers every critical factor that affects search rankings and digital visibility, including:

• Pages indexed by Google
• Content relevance and depth
• Backlink profiles
• Social media presence
• Website technical health and UX (User Experience)
• E-E-A-T signals (Experience, Expertise, Authoritativeness, Trustworthiness)

By thoroughly assessing these factors, we can provide clear, actionable insights into what’s needed to position your business at the top of your industry online.

Why competitor analysis matters for SEO:

Competitor analysis is about understanding why your competitors are ranking higher than you and figuring out exactly what it takes to overtake them.

Understanding keyword opportunities

We start by identifying which keywords your competitors are ranking for and how those keywords drive organic traffic. This helps us uncover gaps in your current keyword strategy and pinpoint new opportunities to target high-intent search terms that will bring qualified leads to your site.

Analysing indexed pages & content Relevance

A major Google ranking metric is the volume of content a website has relevant to a user’s search. Google prioritises quality, relevant content that matches user intent. We analyse how many pages your competitors have indexed on Google, what topics they cover, and how well their content aligns with search intent. We look at:

• Volume of indexed pages
• Volume of indexed pages relevant to the keyword
• Content depth (Are they creating in-depth guides?)
• Content types (Do they use blogs, case studies, videos?)
• Content gaps (What topics are they missing that you can cover?)

This helps us determine how much content you will need to compete, and allow us to create a content strategy that’s more relevant and comprehensive than your competitors.

Backlink profile analysis

Backlinks are a key ranking factor, but not all links are created equal. We assess your competitors’ backlink profiles to see:

• Where their links are coming from (authoritative sites or spammy ones?)
• What types of content attract backlinks (guides, infographics, thought leadership?)
• Opportunities to earn similar or better links

By understanding how your competitors build authority, we can develop a backlink strategy that boosts your domain authority and trustworthiness in Google’s eyes.

Technical SEO & user experience (UX)

Technical SEO and user experience are critical to ranking well on Google. We evaluate your competitors’ websites to identify technical issues that could be impacting their performance, including:

• Site speed
• Landing page UX
• Mobile responsiveness
• Internal linking structures
• Core Web Vitals

We also assess UX elements, such as:

• Navigation (Is the site easy to use?)
• Calls-to-action (CTAs) (Are they compelling and well-placed?)
• On page SEO optimisation

Understanding how your competitors’ technical SEO and UX stack up helps us ensure your website provides a better experience, improving your search rankings and conversions.

E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)

Google’s E-E-A-T framework (Experience, Expertise, Authoritativeness, Trustworthiness) is becoming more important in determining which websites deserve top rankings.

We evaluate your competitors on:

• Author bios (Do they showcase expertise?)
• Reviews and testimonials (Do they build trust?)
• External citations (Are they referenced by reputable sources?)
• Content accuracy (Is their content well-researched and up-to-date?)

These insights allow us to strengthen your E-E-A-T signals, ensuring Google sees your site as a trusted authority in your industry.

Social media presence

A strong social media presence helps boost brand awareness and can contribute to SEO performance through social signals and engagement metrics.

We assess your competitors’:

• Social platforms (Which platforms do they use?)
• Content strategies (What type of content performs well?)
• Audience engagement (How do they interact with followers?)

Understanding your competitors’ social media strategies helps us amplify your brand presence and drive more traffic and engagement to your site.

How Futureproof conducts competitor analysis:

At Futureproof Digital Marketing, we follow a comprehensive competitor analysis process to ensure you’re equipped with all the insights you need to outperform your competitors online. We use a wide range of tools, including industry standards such as Screaming Frog and SEMRush, as well as tools we’ve developed ourselves to help crawl and evaluate websites.

Our Process:

1. Identify Competitors
   We identify your true digital competitors, not just businesses offering similar products, but the websites currently ranking for your target keywords.
2. Keyword Gap Analysis
   We uncover the keywords your competitors rank for that you don’t, helping you identify new opportunities to target high-intent search terms.
3. Content & Indexed Pages Audit
   We analyse your competitors’ content strategies, including the number of indexed pages, content depth, and topic relevance.
4. Backlink Profile Audit
   We evaluate your competitors’ backlink profiles to identify link-building opportunities and improve your domain authority.
5. Technical SEO & UX Audit
   We assess your competitors’ technical performance and user experience, ensuring your website provides a faster, more seamless experience.
6. E-E-A-T Analysis
   We evaluate your competitors’ E-E-A-T signals to ensure your website demonstrates experience, expertise, authority, and trustworthiness.

At Futureproof, we don’t believe in embarking on an SEO or digital marketing campaign without being prepared. Our competitor analysis is expert-led and highly actionable, providing you with a clear roadmap to outperform your competitors online.

Let us help you gain a competitive edge online

Our in-depth competitor analysis will show you exactly what it takes to achieve top rankings and become a leader in your industry. Contact us today to get started!

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