SEO Services & Consultancy – London, Brighton, UK

SEO helps charities and non-profits increase their visibility online, which is essential for reaching more beneficiaries, attracting donors, and growing volunteer support. Unlike paid advertising, SEO provides long-term results by improving your website’s search rankings, helping you connect with the people who need you most without draining your budget.

Charities often operate with limited budgets and need to demonstrate trust and credibility to both search engines and users. Google’s E-E-A-T (Expertise, Expertise, Authority, Trustworthiness) guidelines are especially relevant for non-profits dealing with sensitive topics like health, finance, or social causes. SEO for charities must focus on building trust, creating compliant content, and reaching the right audiences ethically and effectively.

Yes. By improving your charity’s visibility in search results, SEO can drive more traffic to your website, including potential donors. Targeting relevant keywords such as “charity donations,” “support a cause,” or specific campaign-related terms ensures that your site reaches people actively searching for ways to give. Due to the audience-driven nature of our SEO services, SEO also enhances trust, making people more likely to donate once they visit your site.

We understand that charities can operate in a heavily regulated environment, especially when it comes to fundraising. Our SEO strategies are developed with compliance in mind. We work with your compliance team to ensure all content aligns with regulations and avoids misleading claims, safeguarding your organisation’s reputation while improving visibility.

Many people who want to volunteer or support a charity start by searching online. By optimising your site for volunteer-related keywords and creating content that highlights your organisation’s impact, SEO ensures that your charity appears when people search for opportunities to get involved. Local SEO is also key for community-based charities looking to attract local volunteers.

Yes. SEO is a cost-effective, long-term solution that can deliver ongoing visibility without the continuous spend associated with paid advertising. Futureproof works with charities to focus on high-impact areas of SEO that maximise results within your available budget, ensuring you get the best return on investment. We offer a fully flexible service, from consultancy through to full SEO campaigns, so can work within any budgets you may have.

We measure success by tracking key metrics such as search visibility, website traffic, donation conversions, volunteer sign-ups, and beneficiary outreach. We provide clear, transparent reporting so you can see exactly how your SEO strategy is contributing to your charity’s goals and mission.

Yes. The Google Ad Grant provides eligible non-profits with $10,000 of free monthly Google Ads spend. We can assist with your application and help you optimise your website to ensure it meets Google’s eligibility requirements, making the most of the grant while complementing your SEO strategy.

As will all sectors and industries, SEO is a long-term strategy. For charities, the timeline can vary depending on the size of your site, the competition in your sector, and the keywords you’re targeting. We focus on building sustainable growth to ensure your website continues to improve over time while doing our best to deliver a short-term ROI.