Ranking metrics
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SEO ranking metrics
Ranking on top of a Google search is a box ticking exercise. There are many ranking metrics to consider, and we need to examine each one and aim to be the best in our field. Explore the ranking metrics below and see if your website complies.
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Video Content
Read now: Video ContentWhat is video content? Video content is, as the name suggests, content in the form of video. It can either be added directly to your…
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Social Signals
Read now: Social SignalsWhat are social signals? Social signals refer to interactions a person, company or brand receives on social media. These include followers, likes, mentions, shares, comments,…
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E-E-A-T
Read now: E-E-A-TWhat is E-E-A-T? E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It’s a set of guidelines used by Google to assess content credibility, particularly in…
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Relevance
Read now: RelevanceWhat is relevance in SEO? Relevance in SEO refers to how well a webpage, website, or brand aligns with the intent and expectations behind a…
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Content Length
Read now: Content LengthWhat is content length? Content length refers to the total amount of content on a webpage, typically measured by word count. It can also include…
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Click-Through Rate (CTR)
Read now: Click-Through Rate (CTR)What is Click-Through Rate (CTR)? Click-Through Rate (CTR) is a metric that measures the percentage of users who click on a specific link after seeing…
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User Experience (UX)
Read now: User Experience (UX)What Is user experience (UX)? User Experience, or simply ‘UX’, is more than just a nice thing to have for your website, it’s an important…
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Keywords
Read now: KeywordsWhat are keywords? Keywords are the words or phrases that people type into Google (or any search engine) to find information, products, or services. For…
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Core Web Vitals
Read now: Core Web VitalsWhat are Core Web Vitals and why are they a ranking metric? Core Web Vitals are a set of key performance metrics that Google uses…
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Domain Authority
Read now: Domain AuthorityWhat is domain authority, and why is it a ranking metric? Domain Authority (DA) is an SEO metric that measures the overall strength and credibility…
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High Quality Content
Read now: High Quality ContentWhat is high quality content, and why is it a Google ranking metric? In 1996, Bill Gates famously said about the Internet, ‘Content is King’.…
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Backlinks
Read now: BacklinksWhat are backlinks and why they are a Google ranking metric? Backlinks have been at the core of Google’s ranking algorithm since the search engine’s…
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Mobile-Friendliness
Read now: Mobile-FriendlinessWhat is mobile-friendliness and why is it a Google ranking metric? Since 2015, mobile-friendliness has no longer been an option, it’s essential for SEO. With…
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Page speed
Read now: Page speedWhat is page speed, how to measure It, and why it’s a Google ranking metric Page speed refers to how quickly the content on your…
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