Glossary
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Web Design
Web Design.
Web design is the art and science of creating websites that are visually appealing, user-friendly, and optimised for performance. It’s about more than just aesthetics, it involves structuring content, ensuring intuitive navigation, and designing for accessibility and responsiveness across devices. A well-designed website is your brand’s digital storefront, playing a critical role in capturing attention, building trust, and driving conversions.
This section of the glossary covers key web design terms, helping you understand the principles, tools, and techniques that shape effective websites. By mastering these concepts, you’ll be better equipped to create digital experiences that engage users, reflect your brand identity, and deliver measurable results.
Glossary Index for: Web Design
A/B Testing
A method of comparing two versions of a webpage, email, or ad to determine which performs better. A/B testing is used to optimise campaigns and improve conversion rates.
Related to:
CRO, User Behaviour, Web Design
Call to Action (CTA)
A prompt designed to encourage users to take a specific action, such as “Sign Up Now,” “Download the Guide,” or “Learn More.” CTAs are essential for guiding conversions.
Related to:
CRO, Engagement, Web Design
Landing Page
A standalone web page designed for a specific marketing campaign. Its primary goal is to convert visitors by encouraging them to take a desired action, like filling out a form or making a purchase.
Related to:
CRO, Lead Generation, Web Design
Responsive Design
A web design approach that ensures a website functions and looks good across all devices, from desktops to mobile phones. It’s critical for user experience and mobile SEO.
Related to:
SEO, User Experience, Web Design
WordPress
WordPress is a versatile, open-source content management system (CMS) used for building websites and managing digital content. Launched on 27 May 2003 by developers Matt Mullenweg and Mike Little, WordPress has grown to become the most widely used CMS in the world. As of 2024, it powers over 40% of all websites globally, ranging from personal blogs to large corporate websites and e-commerce platforms. Built on PHP and using a MySQL database, WordPress is highly regarded for its flexibility, ease of use, and an extensive ecosystem of themes and plugins. This has made it a go-to platform for both beginners … read more
Related to:
Content, Web Design
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