Glossary
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User Behaviour
User Behaviour.
User behaviour is at the core of optimising the online experience. It encompasses how visitors navigate your site, interact with content, and make decisions. Understanding user behaviour helps you identify what works, what doesn’t, and how to improve the journey to meet both user needs and business goals.
This section of the glossary dives into the key terms related to user behaviour. By mastering these concepts, you’ll be equipped to analyse interactions, optimise user experience, and create a website that drives engagement, satisfaction, and conversions.
Glossary Index for: User Behaviour
A/B Testing
A method of comparing two versions of a webpage, email, or ad to determine which performs better. A/B testing is used to optimise campaigns and improve conversion rates.
Related to:
CRO, User Behaviour, Web Design
Bounce Rate
Bounce rate is a digital marketing metric that measures the percentage of website visitors who land on a page and leave without taking any further action, such as navigating to another page, clicking on a link, or engaging with other elements on the site. It is an indicator of single-page sessions, where the visitor exits the site without triggering any additional requests to the server. How Is Bounce Rate Calculated? Bounce rate is calculated as the number of single-page sessions divided by the total number of sessions on a website, expressed as a percentage. The formula is: Bounce Rate = … read more
Related to:
Engagement, Google Analytics, SEO, User Behaviour
Cart Abandonment Rate
Percentage of shopping carts that are abandoned before purchase completion.
Related to:
CRO, E-commerce, Google Analytics, User Behaviour
Conversion Funnel
A visualisation of the user journey, from awareness to conversion. The funnel typically includes stages like awareness, consideration, and decision, helping marketers tailor content and campaigns to guide users through each step effectively.
Related to:
CRO, Lead Generation, User Behaviour
Form Completion Rate
Percentage of visitors who complete and submit a form.
Related to:
CRO, Lead Generation, User Behaviour
Heatmap
A visual representation of how users interact with a webpage, showing where they click, scroll, or hover. Heatmaps help identify UX issues and optimise for better engagement.
Related to:
CRO, User Behaviour
Mobile Traffic Ratio
Percentage of website traffic that comes from mobile devices.
Related to:
Google Analytics, Traffic, User Behaviour
Pages per Session
Average number of pages viewed during a single user session.
Related to:
Engagement, Google Analytics, SEO, User Behaviour
Remarketing
A digital advertising strategy that targets users who have previously visited your website or interacted with your content, helping to increase conversions and retention.
Related to:
Google Ads, PPC, User Behaviour
Search Intent
The purpose behind a user’s search query, which can be informational, navigational, transactional, or commercial investigation. Understanding search intent is essential for creating content that matches user needs and ranks well in search engines.
Related to:
Content, SEO, User Behaviour
Time on Page
Average amount of time users spend viewing a specific page or screen.
Related to:
Content, Engagement, Google Analytics, SEO, User Behaviour
User Experience (UX) Signals
Metrics like bounce rate, time on page, and click-through rate (CTR) that show how users interact with a website. These signals indirectly impact SEO rankings, as search engines prioritise sites that provide a positive user experience.
Related to:
Engagement, SEO, User Behaviour, User Experience
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