Traffic

Traffic.

Traffic is the lifeblood of any online presence. It refers to the flow of visitors to your website, whether they come from search engines, social media, email campaigns, or other channels. But not all traffic is equal—understanding its sources, quality, and behaviour is key to turning visitors into customers.

This section of the glossary focuses on the essential terms related to website traffic. By learning these concepts, you’ll gain the insights needed to attract more visitors, analyse their behaviour, and optimise your strategies to achieve measurable results for your business.