Glossary
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Social Media
Social Media Marketing.
Social media is a cornerstone of modern marketing, offering businesses a powerful way to connect with audiences, build brand awareness, and drive engagement. But behind every successful post, campaign, or interaction lies a range of tools, techniques, and metrics that are crucial to understand.
This section of the glossary covers the essential terms related to social media marketing. From algorithms to engagement rates, these concepts will help you navigate the dynamic world of social platforms, create impactful campaigns, and foster meaningful connections with your audience.
Glossary Index for: Social Media
Buffer
Buffer is a social media management tool that allows marketers to schedule posts, analyse performance, and manage multiple accounts from a single dashboard. With its intuitive interface, Buffer supports platforms like Facebook, Twitter, Instagram, and LinkedIn. It’s ideal for small teams and businesses looking to streamline their social media efforts and improve engagement.
Related to:
Social Media, Tools
Canva
Canva is a graphic design platform that provides tools for creating social media graphics, presentations, posters, websites, and more. It was founded in 2013 by Melanie Perkins, Cliff Obrecht, and Cameron Adams in Perth, Australia . Canva is known for its user-friendly drag-and-drop interface, which makes design accessible to everyone, regardless of their skill level. Canva operates on a freemium model, offering both free and paid plans. The platform includes a vast library of templates, fonts, images, and design elements that users can customize to create professional-looking designs. Canva also offers collaboration features, allowing teams to work together on projects … read more
Related to:
Content, Social Media, Tools
Click-Through Rate (CTR)
Click-through rate (CTR) is a key performance metric in digital marketing that measures the percentage of users who click on a specific link or call-to-action (CTA) after seeing it. CTR is most commonly used in contexts such as paid advertising, email marketing, and search engine optimisation (SEO) to assess the effectiveness of ads, links, or search results in driving user engagement. How is Click-Through Rate calculated? CTR is calculated by dividing the number of clicks a link receives by the number of impressions (times the link was shown), then multiplying the result by 100 to express it as a percentage. … read more
Related to:
Email Marketing, Google Ads, Google Search Console, PPC, Social Media
Google Analytics
Google Analytics is a powerful web analytics tool that tracks website traffic, user behaviour, and conversion rates. It enables businesses to measure the performance of marketing campaigns, understand user demographics, and optimise user experiences. With real-time data, marketers can make data-driven decisions to improve their website's performance and ROI. It’s essential for any marketer serious about tracking digital success.
Related to:
Email Marketing, Google Analytics, PPC, SEO, Social Media, Tools
Hootsuite
Hootsuite is a social media management platform that helps businesses schedule, track, and analyse social media activity across multiple networks. It includes features for monitoring brand mentions, managing ad campaigns, and generating performance reports. With team collaboration tools, Hootsuite is suitable for small businesses and large enterprises alike.
Related to:
Social Media, Tools
Impressions
The total number of times an ad, post, or piece of content is displayed to users, regardless of whether it is clicked. High impressions indicate good visibility but don’t guarantee engagement.
Related to:
Google Ads, Google Search Console, PPC, Social Media
User-Generated Content (UGC)
Content created by users, such as reviews, social media posts, or testimonials. UGC builds trust, drives engagement, and can be leveraged in marketing campaigns to amplify reach.
Related to:
Content, CRO, SEO, Social Media
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Social Engagement Rate
The level of interaction (likes comments shares) relative to followers or reach.
Related to:
Engagement, Social Media