Glossary
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ROI
Return on Investment (ROI).
Return on Investment (ROI) is the ultimate measure of success in marketing. It determines whether your campaigns are delivering value by comparing the revenue generated to the costs involved. Understanding ROI isn’t just about knowing whether you’re profitable—it’s about identifying which strategies work best and where to focus your efforts for maximum impact.
This section of the glossary breaks down the essential terms related to ROI. By mastering these concepts, you’ll gain a clearer picture of your marketing performance, helping you make smarter decisions and achieve greater efficiency in your campaigns.
Glossary Index for: Roi
Cost per Click (CPC)
A PPC metric that calculates the amount you pay each time a user clicks on your ad. It’s crucial for managing budgets and determining the ROI of paid campaigns.
Related to:
Google Ads, PPC, ROI
Customer Lifetime Value
The total worth of a customer to a business over the whole period of their relationship.
Related to:
ROI
Return on Ad Spend (ROAS)
The revenue generated for every pound spent on advertising.
Related to:
Google Ads, ROI
Revenue per Visitor
Average revenue generated per website visitor.
Related to:
E-commerce, Google Ads, Google Analytics, ROI
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