Glossary
“The best SEO service I’ve come across, and I’ve used a lot!”
Lead Generation
Lead Generation.
Lead generation is the process of attracting and capturing potential customers who show interest in your products or services. It’s the lifeblood of any successful business, bridging the gap between marketing efforts and sales opportunities. To excel in lead generation, you need to understand the tools, techniques, and metrics that drive effective strategies.
This section of the glossary covers the essential terms related to lead generation. By familiarising yourself with these concepts, you’ll be able to create campaigns that attract high-quality leads, nurture prospects, and convert interest into measurable results for your business.
Glossary Index for: Lead Generation
B2B Marketing
Marketing strategies specifically aimed at selling products or services to other businesses. B2B marketing often focuses on long sales cycles, relationship building, and content that addresses business needs, such as whitepapers, case studies, and webinars.
Related to:
Lead Generation
Conversion Funnel
A visualisation of the user journey, from awareness to conversion. The funnel typically includes stages like awareness, consideration, and decision, helping marketers tailor content and campaigns to guide users through each step effectively.
Related to:
CRO, Lead Generation, User Behaviour
Form Completion Rate
Percentage of visitors who complete and submit a form.
Related to:
CRO, Lead Generation, User Behaviour
Landing Page
A standalone web page designed for a specific marketing campaign. Its primary goal is to convert visitors by encouraging them to take a desired action, like filling out a form or making a purchase.
Related to:
CRO, Lead Generation, Web Design
Lead Conversion Rate
Percentage of leads that convert into customers.
Related to:
CRO, Lead Generation, PPC, SEO
Have you seen the Futureproof SEO Strategy Breakdown Series?
It’s free content designed at helping SEO enthusiasts learn and master the art of SEO.
Have you seen the Futureproof Digital Marketing Course?
It’s a free course designed at helping digital marketing enthusiasts learn and master the art of digital marketing.