Glossary
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Google Search Console
Google Search Console.
Google Search Console is an indispensable tool for managing your website’s presence in search results. It provides insights into how Google views your site, highlights any technical issues, and tracks performance metrics like impressions, clicks, and rankings. To fully leverage its power, it’s essential to understand the terminology and features that shape this platform.
This section of the glossary covers key terms related to Google Search Console. By learning these concepts, you’ll be able to monitor your site’s health, improve visibility, and ensure your website is optimised for search engines and users alike.
Glossary Index for: Google Search Console
Click-Through Rate (CTR)
Click-through rate (CTR) is a key performance metric in digital marketing that measures the percentage of users who click on a specific link or call-to-action (CTA) after seeing it. CTR is most commonly used in contexts such as paid advertising, email marketing, and search engine optimisation (SEO) to assess the effectiveness of ads, links, or search results in driving user engagement. How is Click-Through Rate calculated? CTR is calculated by dividing the number of clicks a link receives by the number of impressions (times the link was shown), then multiplying the result by 100 to express it as a percentage. … read more
Related to:
Email Marketing, Google Ads, Google Search Console, PPC, Social Media
Impressions
The total number of times an ad, post, or piece of content is displayed to users, regardless of whether it is clicked. High impressions indicate good visibility but don’t guarantee engagement.
Related to:
Google Ads, Google Search Console, PPC, Social Media
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