Glossary
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Google Analytics
Google Analytics.
Google Analytics is a vital tool for understanding how users interact with your website. It provides invaluable data on everything from traffic sources and user behaviour to conversion rates and campaign performance. However, making sense of the platform requires a solid grasp of its terminology and metrics.
This section of the glossary explains the key terms you’ll encounter in Google Analytics. By mastering these concepts, you’ll gain the insights needed to make informed decisions, refine your digital strategies, and achieve measurable growth for your business.
Glossary Index for: Google Analytics
Average Order Value (AOV)
The average amount spent each time a customer places an order.
Related to:
E-commerce, Google Analytics
Bounce Rate
Bounce rate is a digital marketing metric that measures the percentage of website visitors who land on a page and leave without taking any further action, such as navigating to another page, clicking on a link, or engaging with other elements on the site. It is an indicator of single-page sessions, where the visitor exits the site without triggering any additional requests to the server. How Is Bounce Rate Calculated? Bounce rate is calculated as the number of single-page sessions divided by the total number of sessions on a website, expressed as a percentage. The formula is: Bounce Rate = … read more
Related to:
Engagement, Google Analytics, SEO, User Behaviour
Cart Abandonment Rate
Percentage of shopping carts that are abandoned before purchase completion.
Related to:
CRO, E-commerce, Google Analytics, User Behaviour
Conversion Rate (CR)
The percentage of users who take a desired action, such as making a purchase, filling out a form, or subscribing to a service. It’s a key performance metric for campaigns.
Related to:
CRO, Google Analytics, PPC, SEO
Google Analytics
Google Analytics is a powerful web analytics tool that tracks website traffic, user behaviour, and conversion rates. It enables businesses to measure the performance of marketing campaigns, understand user demographics, and optimise user experiences. With real-time data, marketers can make data-driven decisions to improve their website's performance and ROI. It’s essential for any marketer serious about tracking digital success.
Related to:
Email Marketing, Google Analytics, PPC, SEO, Social Media, Tools
Mobile Traffic Ratio
Percentage of website traffic that comes from mobile devices.
Related to:
Google Analytics, Traffic, User Behaviour
Pages per Session
Average number of pages viewed during a single user session.
Related to:
Engagement, Google Analytics, SEO, User Behaviour
Revenue per Visitor
Average revenue generated per website visitor.
Related to:
E-commerce, Google Ads, Google Analytics, ROI
Time on Page
Average amount of time users spend viewing a specific page or screen.
Related to:
Content, Engagement, Google Analytics, SEO, User Behaviour
Website Traffic
Total number of visitors to a website in a given period.
Related to:
Google Analytics, SEO
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