Glossary
“The best SEO service I’ve come across, and I’ve used a lot!”
Google Ads
Google Ads.
Google Ads is one of the most powerful tools for driving targeted traffic and generating leads. It allows businesses to connect with potential customers at the exact moment they’re searching for relevant products or services. However, mastering Google Ads requires a clear understanding of its terminology, from bidding strategies to campaign structures.
This section of the glossary breaks down the key terms associated with Google Ads. By familiarising yourself with these concepts, you’ll be better equipped to create cost-effective campaigns, optimise performance, and achieve a higher return on investment for your paid search efforts.
Glossary Index for: Google Ads
Ad Rank
A metric used by Google Ads to determine the placement of your ad in the search results. It is influenced by bid amount, Quality Score, and expected impact of ad extensions.
Related to:
Google Ads, PPC
Click-Through Rate (CTR)
Click-through rate (CTR) is a key performance metric in digital marketing that measures the percentage of users who click on a specific link or call-to-action (CTA) after seeing it. CTR is most commonly used in contexts such as paid advertising, email marketing, and search engine optimisation (SEO) to assess the effectiveness of ads, links, or search results in driving user engagement. How is Click-Through Rate calculated? CTR is calculated by dividing the number of clicks a link receives by the number of impressions (times the link was shown), then multiplying the result by 100 to express it as a percentage. … read more
Related to:
Email Marketing, Google Ads, Google Search Console, PPC, Social Media
Cost Per Acquisition (CPA)
A key PPC metric that measures how much it costs to acquire a customer or lead. It helps advertisers track the efficiency of their campaigns and calculate ROI, focusing on the actual cost of achieving conversions.
Related to:
CRO, Google Ads, PPC
Cost per Click (CPC)
A PPC metric that calculates the amount you pay each time a user clicks on your ad. It’s crucial for managing budgets and determining the ROI of paid campaigns.
Related to:
Google Ads, PPC, ROI
Impressions
The total number of times an ad, post, or piece of content is displayed to users, regardless of whether it is clicked. High impressions indicate good visibility but don’t guarantee engagement.
Related to:
Google Ads, Google Search Console, PPC, Social Media
Paid Traffic
Visitors who land on your website through paid advertising campaigns, such as PPC ads on Google, social media ads, or display ads.
Related to:
Google Ads, PPC
Programmatic Advertising
An automated method of buying and optimising digital ads in real-time, using AI to target specific audiences with high precision. It allows for efficiency and scale across multiple platforms, often using real-time bidding.
Related to:
Artificial Intelligence, Google Ads, PPC
Quality Score
A Google Ads metric that measures the relevance and quality of keywords, ads, and landing pages. A high Quality Score lowers costs and improves ad placements.
Related to:
Google Ads, PPC
Remarketing
A digital advertising strategy that targets users who have previously visited your website or interacted with your content, helping to increase conversions and retention.
Related to:
Google Ads, PPC, User Behaviour
Retargeting
A PPC strategy that displays ads to users who have previously interacted with your website, products, or services. By re-engaging these users, retargeting helps drive them further down the funnel, increasing the likelihood of conversions.
Related to:
Google Ads, PPC
Return on Ad Spend (ROAS)
The revenue generated for every pound spent on advertising.
Related to:
Google Ads, ROI
Revenue per Visitor
Average revenue generated per website visitor.
Related to:
E-commerce, Google Ads, Google Analytics, ROI
Have you seen the Futureproof SEO Strategy Breakdown Series?
It’s free content designed at helping SEO enthusiasts learn and master the art of SEO.
Have you seen the Futureproof Digital Marketing Course?
It’s a free course designed at helping digital marketing enthusiasts learn and master the art of digital marketing.