Glossary
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Email Marketing
Email Marketing.
Email marketing remains one of the most effective ways to nurture relationships, drive engagement, and generate conversions. By delivering tailored messages straight to your audience’s inbox, you can keep your brand top of mind and encourage meaningful actions. But successful email campaigns rely on more than just good copy—they require an understanding of key strategies, metrics, and tools.
This section of the glossary explains the essential terms in email marketing. Whether you’re fine-tuning your campaigns or just getting started, these concepts will help you build stronger connections, increase open and click-through rates, and achieve measurable results.
Glossary Index for: Email Marketing
Adobe Marketo
Marketo is a robust marketing automation platform that supports email marketing, lead nurturing, and campaign management. It’s designed for B2B marketers who need advanced tools to generate and manage leads. Marketo’s analytics provide deep insights into campaign performance, helping marketers optimise strategies for maximum ROI.
Related to:
CRM, Email Marketing, Tools
Click-Through Rate (CTR)
Click-through rate (CTR) is a key performance metric in digital marketing that measures the percentage of users who click on a specific link or call-to-action (CTA) after seeing it. CTR is most commonly used in contexts such as paid advertising, email marketing, and search engine optimisation (SEO) to assess the effectiveness of ads, links, or search results in driving user engagement. How is Click-Through Rate calculated? CTR is calculated by dividing the number of clicks a link receives by the number of impressions (times the link was shown), then multiplying the result by 100 to express it as a percentage. … read more
Related to:
Email Marketing, Google Ads, Google Search Console, PPC, Social Media
Email Click Rate
Percentage of email recipients who clicked on one or more links in an email.
Related to:
Email Marketing, Engagement
Google Analytics
Google Analytics is a powerful web analytics tool that tracks website traffic, user behaviour, and conversion rates. It enables businesses to measure the performance of marketing campaigns, understand user demographics, and optimise user experiences. With real-time data, marketers can make data-driven decisions to improve their website's performance and ROI. It’s essential for any marketer serious about tracking digital success.
Related to:
Email Marketing, Google Analytics, PPC, SEO, Social Media, Tools
HubSpot
HubSpot is a leading inbound marketing platform offering tools for CRM, email marketing, content creation, and lead generation. Known for its user-friendly interface and powerful marketing automation features, HubSpot helps businesses attract, engage, and delight customers. It integrates seamlessly with other tools and offers in-depth analytics. Its free CRM is a game-changer, allowing businesses to manage pipelines effectively and nurture leads.
Related to:
CRM, Email Marketing, Tools
Mailchimp
Mailchimp is an all-in-one marketing automation platform primarily designed to help businesses, especially small to medium-sized enterprises (SMEs), manage and communicate with their audiences via email marketing. Over the years, it has evolved into a broader marketing tool, offering features for email campaigns, audience management, analytics, and even website design. What Mailchimp is For At its core, Mailchimp is a platform for: Email Marketing – Designing, sending, and tracking email campaigns to engage customers and promote products or services. Audience Management – Storing and managing customer contact data, segmenting lists based on behaviour or demographics, and personalising content for specific … read more
Related to:
Email Marketing, Tools
MailerLite
MailerLite is an email marketing platform that offers a clean, easy-to-use interface for creating email campaigns. It includes features like automation, A/B testing, and integrations with other tools. MailerLite is ideal for small businesses looking for an affordable email marketing solution without sacrificing functionality.
Related to:
Email Marketing, Tools
Open Rate
Percentage of email recipients who open a specific email.
Related to:
Email Marketing, Engagement
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