E-commerce

E-commerce.

E-commerce is the engine behind online shopping, enabling businesses to sell their products and services directly to customers through digital platforms. From payment gateways to product pages, a deep understanding of e-commerce terminology is essential for creating a seamless shopping experience that drives sales and customer loyalty.

This section of the glossary breaks down the key terms used in the e-commerce industry. By mastering these concepts, you’ll be better equipped to optimise your online store, enhance user experience, and stay competitive in the fast-paced world of digital retail.

Average Order Value (AOV)

The average amount spent each time a customer places an order.

Related to:
E-commerce, Google Analytics

Cart Abandonment Rate

Percentage of shopping carts that are abandoned before purchase completion.

Related to:
CRO, E-commerce, Google Analytics, User Behaviour

Revenue per Visitor

Average revenue generated per website visitor.

Related to:
E-commerce, Google Ads, Google Analytics, ROI