Glossary
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CRM
CRM (Customer Relationship Management).
CRM refers to the strategies, tools, and technologies used to manage interactions with current and potential customers. It’s a centralised system that helps businesses track customer data, streamline communication, and build stronger relationships. From organising contact information to automating follow-ups and analysing customer behaviour, CRM systems are essential for nurturing leads and improving customer retention.
This section of the glossary focuses on key CRM terms and tools, breaking down the concepts and features that drive effective relationship management. By understanding these terms, you’ll be able to select, implement, and utilise CRM solutions that enhance customer experiences, boost efficiency, and support your business growth.
Glossary Index for: Crm
Adobe Marketo
Marketo is a robust marketing automation platform that supports email marketing, lead nurturing, and campaign management. It’s designed for B2B marketers who need advanced tools to generate and manage leads. Marketo’s analytics provide deep insights into campaign performance, helping marketers optimise strategies for maximum ROI.
Related to:
CRM, Email Marketing, Tools
HubSpot
HubSpot is a leading inbound marketing platform offering tools for CRM, email marketing, content creation, and lead generation. Known for its user-friendly interface and powerful marketing automation features, HubSpot helps businesses attract, engage, and delight customers. It integrates seamlessly with other tools and offers in-depth analytics. Its free CRM is a game-changer, allowing businesses to manage pipelines effectively and nurture leads.
Related to:
CRM, Email Marketing, Tools
Salesforce
Salesforce is a leading CRM platform that enables businesses to manage customer relationships, track leads, and automate sales processes. Its robust analytics tools provide insights into customer behaviour, while its integrations with marketing tools ensure seamless workflows. Salesforce is particularly valuable for enterprises looking to unify their sales and marketing efforts.
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