Awareness

Awareness.

Awareness is the first step in the customer journey. It’s about making your brand, product, or service visible to the right audience and creating a strong first impression. In the digital marketing landscape, awareness strategies focus on increasing visibility across search engines, social media, and other online platforms to ensure potential customers know you exist.

This section of the glossary covers the key terms related to awareness—helping you understand the strategies, metrics, and tools used to capture attention and build recognition in a crowded marketplace. The better your grasp of these terms, the stronger your foundation for long-term success.