Artificial Intelligence

Artificial Intelligence (AI).

Artificial Intelligence is transforming the way businesses approach digital marketing. At its core, AI refers to the use of machines and algorithms to simulate human intelligence, enabling faster decision-making, data analysis, and personalised customer experiences. From predictive analytics to chatbots and content generation, AI is a powerful tool for streamlining processes and staying ahead in a competitive market.

This section of the glossary dives into key AI-related terms, equipping you with the knowledge to understand how this technology enhances marketing strategies, automates workflows, and uncovers opportunities for innovation. A solid understanding of AI is essential for any marketer looking to futureproof their approach and maximise efficiency in the digital age.